Pixel teases iPhone's adoption of RCS in latest Best Phones Forever ad

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best phones forever rcs ad

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Key Takeaways

  • Google's “Best Smartphone Forever” ad cleverly pokes fun at the iPhone's shortcomings compared to the Pixel, highlighting the RCS message.
  • A recent ad showcases a Pixel and an iPhone during a therapy session, celebrating the iPhone's switch to RCS messaging for improved communication.
  • Google has been lobbying Apple to adopt RCS messaging, finally welcoming the iPhone into the modern messaging standard with a bit of humor.



Google's “best phone forever” ad is a stroke of understated genius. pixel Cute and fun messaging on your iPhone. Google is back at it again with its latest video playfully welcoming iPhone into the world of RCS messaging.

The ad takes place in a therapy session, where a Pixel 9 and an iPhone 15 Pro discuss their communication issues. The iPhone tells the Pixel that they've finally switched to RCS messaging, allowing them to share cat memes with every other phone in the world. Both phones celebrate being on the same page, and end the ad with a series of random sayings.



Best cell phone videos forever

For over a year, “The Best Phones Forever” ads have been mocking the shortcomings of the iPhone compared to Google's Pixel line. The first video appeared in mid-2023, with the Pixel 7 consoling a generic iPhone Pro that was disappointed because it wasn't as good as the Pixel. Another video slammed Apple for finally introducing USB-C after it was forced to do so by the European Union. Other videos poke fun at the iPhone's lackluster camera, lack of AI smarts, and battery life.

It was only a matter of time before Google took aim. iPhone RCSThe company has been outspoken in its criticism of Apple's refusal to implement modern messaging standards, such as RCS (Rich Communications Services), which offers group chat, high-quality media sharing, GIFs, read receipts and more, and is Google's evolution of the older SMS standard.


However, Apple's steadfast refusal to adopt RCS messaging has been a source of controversy, with Google even launching a public campaign calling on Apple to “get messaging” and adopt RCS.

Google seems pleased that Apple has finally embraced RCS: its latest Best Phones Forever ad ends with both phones declaring they're “on the same page,” symbolizing a more seamless messaging experience between iPhone and Google. Android Users. It remains to be seen how long this will last, but for now, Google is celebrating its victory with some light humor and slick marketing.

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