AT&T ignores Pixel 9 Pro Fold, becoming only major carrier to skip Google's new foldable device

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summary

  • Google's latest hardware launch included several new Pixel 9 series devices, as well as the Pixel 9 Pro Fold.
  • Surprisingly, it turns out the Pixel 9 Pro Fold won't be available on AT&T, leaving over 114.5 million customers to look for other options.
  • The Pixel 9 Pro Fold features upgrades like a larger internal display, better performance, and expanded availability around the world, and it will also be available on other carriers like Verizon and T-Mobile.



Google's hardware launch event has concluded, with the tech giant unveiling a number of products beyond just a few slim phones.

The new lineup is broad, with the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold smartphones. The Pixel Buds Pro 2 and Pixel Watch 3 also debuted, and nearly all of these products are now available for pre-order from the Google Store, Amazon, Best Buy, and major US carriers.

Pixel 9 Pro_4

Related

Google is now selling a ton of phones on its website

With the introduction of the Pixel 9 series, I have never seen anything like it before. So The Google Store has a lot of smartphones for sale. Of course, the Pixel 9 trio is available for pre-order now (alongside the Pixel 9 Pro Fold), but they're not the only devices you can buy right now. Google is still selling the entire Pixel 8 family at full price, and even last year's Pixel 7a for the exact same price as the Pixel 8a. It's a bit of a cluttered lineup, but it could have been cluttered more. The Pixel 7 and Pixel 7 Pro were just removed from the website today, as was the Pixel Fold.

One of the major US carriers, with more than 114.5 million wireless subscribers as of the first quarter of 2024 and roughly 30% of the carrier market share, has officially denied carrying Google's new foldable smartphone.


AT&T confirmed in a statement to CNET that it won't be picking up the Pixel 9 Pro Fold. It's a surprising change considering the carrier still lets you buy the first-gen Pixel Fold on its website. It's also worth noting that the carrier is selling the Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL, but only the foldable is being dropped.


T-Mobile and Verizon launch Pixel 9 Pro Fold

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Related

Where to pre-order every product announced by Google: Pixel 9, Pixel Watch 3, and more

Plus the Pixel 9 Pro Fold, Buds Pro 2, etc.

At this point, the reasons why carriers ignored the Pixel Fold 9 Pro are up for speculation, but you can only speculate: We're guessing it has to do with the first-generation Pixel Fold failing to meet AT&T's sales expectations, or that there's a sales disagreement between Google and the carriers regarding the new foldable smartphone.


Either way, this means that over 114.5 million AT&T customers won't have the choice to buy a Pixel 9 Pro Fold locked to their carrier, but will have to choose the unlocked option from the Google Store or an e-tailer, potentially missing out on upgrade offers and promotions.

Other major carriers, such as T-Mobile and Verizon, also sell the Pixel 9 Pro Fold.

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Google Pixel 9 Pro Foldable

Google's foldable series now has a new name: the Pixel 9 Pro Fold will be the successor to the Pixel Fold in 2023, with a starting price of $1,800.
The Pixel 9 Pro Fold has a larger 8-inch Super Actua internal display and a 6.3-inch external display. It's powered by Google's new Tensor G4 chipset, which combined with 16GB of RAM and a Titan M2 security coprocessor makes it faster than its predecessor, at least in theory.
Google's flagship foldable smartphone is now available in the US, UK, Germany and Japan, as well as Canada, Austria, Belgium, Denmark, Finland, France, Ireland, Netherlands, Norway, Switzerland, Sweden, Australia, India, Singapore and Taiwan.

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